Traub Lieberman approached Moiré seeking to create a powerful brand platform and identity for the their law practice, a brand experience that could stand apart visually and unify their messages in an already crowded market place.
Moiré conducted an intensive discovery process to understand Traub Lieberman and their practices. Coverage analyses, complex litigation, commercial and professional dispute resolution, cyber and technology counseling: We Do That.
The comprehensive brand messaging is expressed through colorful imagery, bold typography, and a sophisticated design that radiates confidence and reinforces a Traub Lieberman dominant presence in the market place.
The brand experience needed to translate across a number of touchpoints, both digital and print. Moire created a new visual system and brand style guide. This coherent design system, graphic elements, and a distinct color palette is integrated across all communications materials.
Moiré knocked our branding and website project out of the park. They exceeded my expectations!