The Paley Perspective is a problem-solving approach, combined with legal sophistication and a unique understanding of the ever-changing business landscape. One of the first questions Paley Rothman asks is "What do you want to achieve?" Seeing matters through the lens of their clients is the first step in developing a strategy to meet desired objectives.
The new website features clean, responsive design and a scalable structure for user experience. So as the Maryland-based firm moves forward as a leader in their field, Paley Rothman's digital presence will evolve in unison to better serve their innovative clients.
To go along with the new visual identity and services architecture, Moiré worked closely with Paley Rothman to refresh the brand with a clean and vibrant comunications system that reinforced the law firm’s strategy to help them stand out in a crowded marketplace.
Moiré ensured that every element of the brand system – color palette, custom photography, and brand messaging – evoked the problem-solving perspective of the Paley experience.