Center for Strategic and Budgetary Assessments

21st Century Vision

The Center of Strategic and Budgetary Assessments (CSBA) is the world’s premier center for understanding future international competition and conflict. Their mission is to develop innovative, resource-informed defense concepts, promote public debate, and spur action to advance U.S. and allied interests. 

CSBA asked Moiré to help it launch a global brand system that would be both relevant in the 21st century marketplace and true to the organization. With the rebrand, the value proposition of this premier organization has been given clarity and refreshed for current and new audiences.

Transforming a Brand

Moiré was hired by CSBA to rethink and rebrand the entire organization. Their goal, to be postioned and recognized as leaders amongst the larger and more established DC-based defense consulting firms. Moiré's first order of business was to find out how CSBA was viewed in the eyes of their defense clients, and how that alined with their stratgeic goals. After interviewing key stakeholders inside and outside the organization, Moire was able to get to heart of who CSBA was, and defined what they did well, and made sure their marketing accordingly.

On Demand

Since rolling out the new brand and brand postioning in 2018, Moire has created a new "search-first" responsive website geared towards the end users—who were identified during the brand discovery—the researchers. Moiré has also designed and produced several dozen print-on-demand Studies and Briefs that CSBA uses as their main platform for presenting their research and findings. These reports include original illustrations and video captures taken from animation Moiré produces for CSBA's presentations.