Kobre & Kim - Aggressive. Global. Conflict Free.
Kobre & Kim LLP, a top go-to global litigation boutique for international litigation and arbitration, approached Moiré Marketing Partners for help with their brand, website redesign and the creation of a mobile website. Having established itself as a firm that is “Aggressive. Global. Conflict Free,” Kobre & Kim wanted the new website to highlight its global presence while still communicating its aggressive and conflict-free approach. Moiré began by revisiting the firm’s brand and conducting a number of interviews with key stakeholders. The research and analysis compiled from the market, the firm’s competitors and the interviews served as the brand platform from which all brand expressions and creative would be developed.
Moiré’s focus was to not make Kobre & Kim look and sound like a traditional law firm, but a global litigation boutique, different from anything else in the market. To accentuate Kobre & Kim as a unique firm in the global market, we incorporated rotating images of major cites on the homepage with each major city showing in the background throughout the site, which gives the firm a more international and contemporary look.