Brand Strategy, Messaging and Positioning
How do your clients feel about you? How do prospects perceive your value?
Branding is as much about them as it is about you. To build great brands, we isolate what’s unique about your business and pinpoint why that matters to your clients. We invest in you and your success by immersing ourselves in who you are, what you do and how you do it. And our years of experience with professional service firm marketing means that we know how to uncover and give clarity to the intangible value of your services.
Brand assessment and monitoring
Positioning and messaging
Marketing audit
Brand architecture
Naming and tagline development
Logo design
Identity systems
Brand standards and guidelines
Brand announcements
Brand launches
Brand extension
Internal branding
Conversational branding, elevator pitches and coaching
Moiré developed an internal branding campaign for MorganFranklin, articulated in a flexable brochure system as well as cards for employees to remind them of the firm's key messages when they pitch new business.
