What we know now about website design compared to a few years ago, is that more focus is given to user experience not owner experience. Seems obvious, right? Well this is easier said then done. You may say, "of course I care what my targeted audience wants" but your actions say "I'm spending a small fortune on my new brand and web presence, so I'm going to tell them what I want." You certainly have every right to think that, but if you want to achieve both, you're going to have to forget what you think you know about websites and listen to those who do. Users (and agencies like us ;) ).