GUEST BLOGGER: Merrilyn Astin Tarlton, Co-Publisher - Attorney at Work
Child development experts call it “impulse control.” A key measure of a child’s maturity, the traditional test for it involves marshmallows. A 4-year-old is offered two marshmallows if he can wait 15 minutes for them. If he can’t wait, he can have a marshmallow right away—but just one. At four, some choose two and work hard to get through the wait and others just want one and want it now.
GUEST BLOGGER: Kimberly Alford Rice, President - KLA Marketing Associates
How wise would it be to leave on a road trip without programming your GPS first with the “end location” or without Google driving directions? Not very wise, but that is essentially what law firms do when they spend on marketing without a written plan and annual budget.