An RPF contains many different types of questions. Recently, we were invited to submit a proposal to a firm and their RFP had many interesting and thought-provoking questions. However, there was one in particular that struck a chord with us: “In your opinion, what should be the lifespan of a website?”

Any branding agency knows that this is not an easy question to answer. Is it a trick question or does the firm truly want to know a distinct number for the lifespan of a website? Do you give a simple answer or do you give an answer and elaborate on your reasoning? 

Agency: Thank you for thinking of us for your project. Is there an RFP that we can work from to provide you with the best possible answer to your needs?

Client: I am sorry, no, we do not have an RFP.

Agency: Ok, no problem, We have a few questions for you about the project that will help us answer your needs. Do you have some time to chat further?

Client: Yes, of course.