An RPF contains many different types of questions. Recently, we were invited to submit a proposal to a firm and their RFP had many interesting and thought-provoking questions. However, there was one in particular that struck a chord with us: “In your opinion, what should be the lifespan of a website?”
Any branding agency knows that this is not an easy question to answer. Is it a trick question or does the firm truly want to know a distinct number for the lifespan of a website? Do you give a simple answer or do you give an answer and elaborate on your reasoning?