Measuring your branding campaign success

GUEST BLOGGER: Michael Zolno, Principal – Zolno Consulting

Six months ago, after almost a year of trial and tribulation and at great expense, your law firm completed its rebranding efforts. This morning, at the marketing committee meeting, you; the Director of Marketing, were asked by the Managing Partner, “are our new branding efforts showing a return?”

Fumbling with your papers and looking taken off guard respond, “I think so. Some of our clients have told us they like the new website and …”