With the ongoing changes in professional marketing, and the diversity of tasks that continue to fall under marketing positions, your time as a marketing professional can be spread in so many different directions. This means you probably don’t have the concentrated time or energy to put in the type of effort you want to give for any particular task.
So I guess you figured out by now, that no one really has the magic bullet. But there are a few things that you, the marketing professional, can do this year to help make your firm successful. And seriously, if there were such a formula that produced marketing results, then that would probably negate any need for our strategic services. Don't you think?
Besides going to the gym and trying not be such an agressive driver, here are 5 new year's resolutions we can all shoot for this year.
A friend of mine recently launched a new business and invited me to the grand opening. Knowing that I probably wouldn’t know anyone there, I decided to take along my 5 year old daughter, Emma. I’ve learned that next to a puppy, nothing is better than a small child to get conversations with strangers going. Even though the room was filled with adults, Emma confidently walked the room and started chatting up folks. I stood back and took notes as she showed me some of the basics of networking.