Mobile-friendly websites and mobile optimized websites are two different types of websites. If a website is Flash-based, it falls into neither of these categories. As the mobile space continues to see unprecedented growth, the importance of understanding the difference is becoming crucial. It could mean the difference between winning or losing a prospective client.
At the beginning of this month, Nielsen officially confirmed the time that marketers have been waiting for. Smartphone ownership is now the majority. Feature phones are slowly being phased out in exchange for more advanced superphones. To put it another way: 1 in 2 Americans now own a smartphone.
Last week, Moiré Marketing Partners attended the Los Angeles Legal Marketing Association’s Continuing Marketing Education Conference, where law firm leaders and marketers gathered to discuss the pressing issues facing their firms. One of the most common themes we heard was the need to update law firm websites and improve their search engine rankings.
Facebook mobile has over 100 million users and is growing faster than desktops. Morgan Stanley believes that more users will be connected to the Internet via mobile devices than desktop PCs within five years. Motorola CEO Sanjay Jha told Reuters that Android-powered mobile devices are selling faster than they can be manufactured.
I remember being eight and all I wanted for Christmas was "Game and Watch" games. Game and Watch by Nintendo, was a handheld gaming unit made in the early 80s, with an LCD screen and very simple motion. In my mind, this was the seed of the moblie generation and I'd like to believe that this revolution may have started with me. ;)