At the beginning of this month, Nielsen officially confirmed the time that marketers have been waiting for. Smartphone ownership is now the majority. Feature phones are slowly being phased out in exchange for more advanced superphones. To put it another way: 1 in 2 Americans now own a smartphone.
QR codes and barcodes have been around for some time. As an agency and someone interested in the latest technology, we have been aware of them for years as a viable marketing tactic and as a part of a larger campaign.
It has only been recently that clients/prospects have recognized QR codes as a marketing tactic. However, there is a lack of education on how to appropriately use and implement them, causing distress among consumers in many different marketplaces.