Lebron James and even Roy Hobbs (“The Natural”) have each been labeled as the chosen one, are you? As part of your client service program, are you calling prospects that did not choose you for an interview or as the winning agency or firm? If not, this is an important step in uncovering what your firm has done well and potential areas for improvement.
MRI Starch, the venerable market research company that has been measuring the effectiveness of advertising for more than four decades, recently completed a survey to find out what makes a print ad sell. The findings include a number of valuable take-aways professional services marketers can use to improve our own positioning and branding efforts. Here’s what Starch learned:
Like many Americans, I have reevaluated my personal spending in areas such as my Jeep’s gas consumption, my credit card usage and my entertainment spend (i.e., my late night dinners and adult beverages at the local pub). As you can probably guess, I have not stopped driving, I have not stopped using my credit card and I have not eliminated FUN! What I did do was drive a little less, watched what I spent and had fun at home with my wife and friends more often. Think about what you do with your personal finances when times are tough.
Last week a couple friends and I played a friendly round of golf. As we walked the 18 holes, we chatted about our jobs, our personal lives and, of all things, pop culture. I was quickly reminded that while we all communicate and interact with each other over social media platforms, the in-person interaction is essential in sustaining and building upon our already strong relationships.
We all know that it's smart to market during a recession and that firms that do market are better positioned when the economy turns around. If we all know this, why aren't firms flexing their marketing muscle now? Here are tips on how firms can position themselves for growth in the post-recession economy that bear repeating. They're not earth-shattering. But they are marketing basics that you can't afford to ignore.
We’re Moiré Marketing Partners. So glad to see you. Welcome to our new blog!
Moiré Marketing Partners is a strategic branding and communications agency specializing in the success of professional service firms. We’ve set up this blog to give you a resource for information on the latest developments in marketing, professional services, and social media as well as guidance as to what it all means.