I enjoy writing blogs like this, and sending out tweets when I run across a great article that I think will be of value to colleagues. However, I must admit that I have stopped tuning in on my TweetDeck on a daily basis. Why? Because I see more and more tweets that simply prattle on about subjects that I don’t have the time or interest in reading. Perhaps I need to go in and clean out my followers and create more robust lists. But this is not my point.
GUEST BLOGGER: Larry Bodine Esq., Business Development Advisor
From Hubspot:We all know our website is a key part of our marketing and lead generation strategy. But when prospects visit your site, what are they looking for? What do they want to see, and what do they consider most important? To find out, RainToday.com surveyed more than 200 buyers of business-to-business services—in companies of all sizes—to rate the importance of various elements of a service provider's website.
Recruiting lateral partners is one the most important ways that a firm may increase their gross revenue, profits per partner, revenue per attorney all while adding value and importance to the firm. Recruiting a “high profile” lateral partner should be treated with equal importance as landing a new client or getting additional business from an existing client.
Simply because your title doesn’t say Marketing Strategist or Director of Strategy does not mean you should sit on your hands and not suggest strategic solutions to your internal and external clients. Consider this for example:
We all want our websites to be found, positioned and ranked high by search engines. Are you checking to see that your site is attracting traffic? Or, are your professionals sending you emails asking you why your firm’s site doesn’t appear on the first or even the second page of search results? SEO is not optional; it is critical to the success when designing or redesigning websites. We all have websites; we all have to take SEO into consideration when building our sites!
"Somewhere along the line, I will screw up. I won't return a call, answer an email or give you the attention you deserve. So when that happens, will you do me a favor and let me know? You mean a lot to me and I really value our relationship."
As marketing professionals, we are continually searching for ways to extend our brand and touch our clients and prospects in a cost effective way, but how do you know your tactics are effective? Now more than ever, we should be building tools into our marketing strategy to track and analyze the results.
As law firms continue to struggle under the weight of the economic downturn, online positioning and advertising opportunities have emerged as an inexpensive way to elevate their brand and raise name awareness. Increasing your online visibility can draw more visitors to your website, position you as a thought leader and attract new customers.
So I guess you figured out by now, that no one really has the magic bullet. But there are a few things that you, the marketing professional, can do this year to help make your firm successful. And seriously, if there were such a formula that produced marketing results, then that would probably negate any need for our strategic services. Don't you think?
Besides going to the gym and trying not be such an agressive driver, here are 5 new year's resolutions we can all shoot for this year.