Apple’s new iPhone 4S’s Virtual Assistant, Siri, can tell me how to find the nearest Indian restaurant, remind me that it’s my brother’s birthday and even manage expense reports. It apparently takes on the role of philosopher as well, answering(or dodging) such questions as, “What is the meaning of life?”Sure it’s a cool application! I mean, why pay a therapist if you can get free advice from your phone?
I read a number of blogs, and two of my favorites are Jonathan Fitzgarrald’s Bad for the Brand and Heather Milligan’s The Legal Water Cooler. Both blogs are well written and often focus on the subject of “reputation management,” or what we at Moiré like to refer to as “becoming a brand ambassador.”
I recently read an article in Ad Age, “If the Client Was Always Right, It Wouldn’t Need an Ad Agency”. Moiré is not an ad agency, but a strategic branding, marketing and communications agency. Big difference. Traditional advertising agencies walk a fine line when it comes to “The client is always right.” There is a lot of grey associated with this ideal. It is not simply black and white.
Have you ever wondered what your clients really think about you? If you do not know what your clients are thinking, then you should consider developing a client service program. I am the Director of Client Services at Moiré and here is some insight into our formal client service program. The program is designed to monitor our client relationships to ensure they are strong and successful. Regular communication with and proactively responding to our clients enables our team to develop long-lasting relationships with them, many of whom have been with us from the beginning.