If you’re not looking ahead you’re falling behind. To help you stay on the leading edge in 2010, here’s a list of top trends you should consider when developing your marketing plan for 2010.
Last year was all about Twitter and Facebook. 2010 is poised to be the year of mobile marketing. According to the Mobile Marketing Association (MMA), more Americans own cell phones than have cable tv, internet access and home computers. Mobile has unprecedented reach and can raise brand awareness and spur your targets to act while being much more trackable than traditional forms of marketing.
The beauty of mobile is that it is such a dynamic tool. You can use it to reach people via texts, the web, ads and apps.
According to CTIA, The Wireless Association, more than 160 million people in the U.S. are on a text plan and the average age of a people who text is 38. Texting is a great way to alert your audience to breaking news or time-sensitive information.
People also use their cell phones to access the web. Nearly 50 million Americans access the web on a mobile device. Develop a version of your website content that addresses the needs of your mobile user.
And don’t neglect the power of mobile to develop demographic and location-targeted ads. Use SEO and PPC (pay per click) for the small screen to direct mobile users to your content.
And of course who can ignore apps? It's being predicted that by 2014 nearly 20 billion mobile apps will be downloaded yearly. And by the end of 2012, there will be 950 million users accessing social networking sites via their mobile devices, according to Pyramid Research. Use engaging apps that deliver value as another way to connect with your target audiences.
Real time web
Twitter led the way with real time communication and now Facebook, LinkedIn and Google offer updates in real time. Real time web offers exciting new possibilities for collaboration and targeted communication, analytics and search.
Keep building relationships
Running through these technological advances should always be a focus on connecting with others in a meaningful way. Don’t forget the basics when rushing to adopt new technology.
What’s your strategy?
Social networking sites and mobile marketing have blurred the lines between public relations, marketing and business development. No longer can you afford to keep those areas siloed or continue to rely on traditional tools to achieve your goals. To stay ahead, you must think comprehensively about how best to manage your reputation. Isolate your goals and then develop an integrated strategy capitalizing on the best and most appropriate channels to achieve them.
These are our recommendations for gaining competitive ground in 2010. What trends do you think are most important?