Mobile-friendly websites and mobile optimized websites are two different types of websites. If a website is Flash-based, it falls into neither of these categories. As the mobile space continues to see unprecedented growth, the importance of understanding the difference is becoming crucial. It could mean the difference between winning or losing a prospective client.

Would you want to talk to you at a cocktail party?

I often ask our law firm clients this question when discussing their brand messaging strategy. However, the question seems even more pertinent when addressing their lawyers’ bios. With most traffic on law firm websites going to lawyers’ bios, it’s the perfect place to add that “human touch” that engages and connects with clients—making them someone clients want to work with rather than have to work with. You know, the kind of thing that makes people want to talk to you at a party. And yet, so many lawyer bios have all the warmth and interest of a slab of concrete. Why?

Look at your law firm’s name on your business card. Say it out loud. Do you find it hard to pronounce? Think how hard it is for other people — potential clients? Almost every firm has a “street name” that everyone uses when they refer to your firm. Perhaps you and your partners even use it internally at the office as well.

Nike's "Just Do It" didn't just happen.

The tagline and the brand that's been built around it was developed through a process–and a fairly long one, at that. It most likely entailed numerous interviews in focus groups with athletes and aspiring athletes to understand not only their wants, needs and thoughts about Nike, but what drives and inspires them to compete and/or workout. The process included market, competitor and SWOT analyses, demographics, consumer psychology studies and a host of other data and research.

QR codes and barcodes have been around for some time. As an agency and someone interested in the latest technology, we have been aware of them for years as a viable marketing tactic and as a part of a larger campaign.

It has only been recently that clients/prospects have recognized QR codes as a marketing tactic. However, there is a lack of education on how to appropriately use and implement them, causing distress among consumers in many different marketplaces.

Apple’s new iPhone 4S’s Virtual Assistant, Siri, can tell me how to find the nearest Indian restaurant, remind me that it’s my brother’s birthday and even manage expense reports. It apparently takes on the role of philosopher as well, answering (or dodging) such questions as, “What is the meaning of life?”  Sure it’s a cool application! I mean, why pay a therapist if you can get free advice from your phone?

True story: back in the heady days of the .com and tech boom, the ad agency I worked for got a client who was going to revolutionize computer diagnostics and repair via the Internet. There were only a handful of companies offering this service and our client had been the first to market. Among their many other marketing goals, they wanted to establish their leadership, highlight their cutting-edge technology and portray themselves as innovative and entrepreneurial. They offered an exciting product and service, and it was a great opportunity for them to stand out in the industry.

If you asked me in May 2011 what my experience at Moiré would consist of, I would have answered, "You know, typical intern work with opportunities to get involved on client projects. Maybe an occasional happy hour, too." My time at Moiré is coming to an end, and it was much more than I could have imagined.

Dating! Some do it for fun and others do it in search of love. There’s a saying that you have to kiss a lot of frogs before you can find your Prince. Unfortunately, some of us have had to kiss more frogs than others, but regardless, dating is a necessary process when trying to understand what qualities you value in your search for a serious relationship.

I am on a quest to find the perfect pair of black sandals, and when I say perfect, I mean A-MAZING - comfortable, unique, versatile; a pair of shoes that invoke the green-eyed monster in every woman that sees them. This has been an endless process because for every pair of shoes I love, I start to think that maybe there is another pair somewhere I will like better. In many ways, the search for the perfect pair of shoes is very similar to the way professional services firms go about finding agencies who will help them with their brand.