Back to school: Marketing planning

“Back to school. Back to school, to prove to Dad that I'm not a fool. I got my lunch packed up, my boots tied tight, I hope I don't get in a fight. Ohhhh, back to school. Back to school. Back to school. Well, here goes nothing.” — Billy Madison

It has been a few weeks since the new school year started. Elementary students receive their teacher’s name and supplies list, while college students receive their syllabus and assignments for the first semester of classes.