Ani's Moiré Goodbye

Posted by Ani Weinblum on August 30, 2011 in Branding >> 0 comments
Tags: branding mobi sites team web design

 

If you asked me in May 2011 what my experience at Moiré would consist of, I would have answered, "You know, typical intern work with opportunities to get involved on client projects. Maybe an occasional happy hour, too." My time at Moiré is coming to an end, and it was much more than I could have imagined.

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Spotify: A business opportunity

Posted by Jeremy Hoders on August 16, 2011 in Advertising Marketing Social Media Web >> 0 comments
Tags: music marketing

Are iTunes, Pandora and turntable.fm so 2010? Like many around the world, I am a big user of iTunes and I have the premium version of Pandora. BUT, Spotify has given me immediate access to new music, with the opportunity to share with my friends. By now, is it safe to assume that we all have heard of Spotify?

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A good reputation is good for business

Posted by Jeffrey Morgan on August 9, 2011 in Business Development Client Service Marketing >> 0 comments
Tags: brand ambassadors client relationships reputation management

I read a number of blogs, and two of my favorites are Jonathan Fitzgarrald’s Bad for the Brand and Heather Milligan’s The Legal Water Cooler. Both blogs are well written and often focus on the subject of “reputation management,” or what we at Moiré like to refer to as “becoming a brand ambassador.”

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Client education: The road towards meaningful relationships

Posted by Jeremy Hoders on August 2, 2011 in Client Service Marketing >> 0 comments
Tags: client education client relationships customer service

I recently read an article in Ad Age, “If the Client Was Always Right, It Wouldn’t Need an Ad Agency”. Moiré is not an ad agency, but a strategic branding, marketing and communications agency. Big difference. Traditional advertising agencies walk a fine line when it comes to “The client is always right.” There is a lot of grey associated with this ideal. It is not simply black and white.

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