If you asked me in May 2011 what my experience at Moiré would consist of, I would have answered, "You know, typical intern work with opportunities to get involved on client projects. Maybe an occasional happy hour, too." My time at Moiré is coming to an end, and it was much more than I could have imagined.
Are iTunes, Pandora and turntable.fm so 2010? Like many around the world, I am a big user of iTunes and I have the premium version of Pandora. BUT, Spotify has given me immediate access to new music, with the opportunity to share with my friends. By now, is it safe to assume that we all have heard of Spotify?
I read a number of blogs, and two of my favorites are Jonathan Fitzgarrald’s Bad for the Brand and Heather Milligan’s The Legal Water Cooler. Both blogs are well written and often focus on the subject of “reputation management,” or what we at Moiré like to refer to as “becoming a brand ambassador.”
I recently read an article in Ad Age, “If the Client Was Always Right, It Wouldn’t Need an Ad Agency”. Moiré is not an ad agency, but a strategic branding, marketing and communications agency. Big difference. Traditional advertising agencies walk a fine line when it comes to “The client is always right.” There is a lot of grey associated with this ideal. It is not simply black and white.