Does the company you hire fit like a perfect pair of shoes?

Posted by Lilli Ceaser on April 26, 2011 in Branding Business Development Marketing >> 0 comments
Tags: brand research branding web development

I am on a quest to find the perfect pair of black sandals, and when I say perfect, I mean A-MAZING - comfortable, unique, versatile; a pair of shoes that invoke the green-eyed monster in every woman that sees them. This has been an endless process because for every pair of shoes I love, I start to think that maybe there is another pair somewhere I will like better. In many ways, the search for the perfect pair of shoes is very similar to the way professional services firms go about finding agencies who will help them with their brand.

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Social media: A field of dreams?

Posted by Jeremy Hoders on April 19, 2011 in Business Development Marketing Social Media >> 0 comments
Tags: applications JD Supra linkedIn Martindale Hubbell social networking

A huge misconception of social media is that if you build it they will come. This is not field of dreams. In addition, joining social media networks is not like advertising. You must be proactive and reach out to fellow group members, network and create those relationships. It is those relationships that assist in leading to new business opportunities. Merely joining a group or building a profile does not lead to new business.

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You just never know!

Posted by Guest Blogger on April 11, 2011 in Business Development Marketing >> 0 comments
Tags: accounting marketing networking professional services marketing social networking

GUEST BLOGGER: Jenni Fleck Jones, Marketing Manager - Belfint, Lyons & Shuman, P.A.

With the ongoing changes in professional marketing, and the diversity of tasks that continue to fall under marketing positions, your time as a marketing professional can be spread in so many different directions. This means you probably don’t have the concentrated time or energy to put in the type of effort you want to give for any particular task.

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