I was playing Scrabble the other day and it dawned on me that the same strategies I used while playing are applicable to the development of a marketing strategy for a client. In Scrabble, you have to create words with letters selected at random. You have to manage them carefully and decide which placement gives you the best competitive advantage. You might not always start out with the letters you want, and sometimes realize you are short one letter needed for the perfect word, but, in the end, your goal is to earn the most points with the tiles you have.