How "fit" is your brand message?

Posted by Sean Leenaerts on October 27, 2010 in Branding >> 0 comments
Tags: accounting marketing blog brand development branding legal marketing messaging professional services firms marketing Sean Leenaerts television

A new season of television is upon us and with it, one of my favorite shows – "The Biggest Loser." I'm always moved and motivated by how Bob and Jillian help each season's contestants shed pounds, sculpt their bodies and lead healthier lifestyles. But what I love even more is watching how the show's contestants discover and then reveal their true selves as they slough off the fat and health problems that junk food, lethargy and self-doubt have layered on.

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You’ve bored me to tears and now you want my business?

Posted by Guest Blogger on October 25, 2010 in Branding Business Development Marketing >> 0 comments
Tags: communications elevator speech Greenberg Glusker Jonathan Fitzgarrald law firm marketing Mark Pariser new business development presentations Stephen R. Covey

GUEST BLOGGER: Jonathan R. Fitzgarrald, Director of Marketing - Greenberg Glusker

Five tips for turning introductions into opportunities

It is 7:45 a.m. Cup of coffee in hand, you find a seat and wait for the networking meeting to begin—you are visiting for the first time. The group leader welcomes everyone and says, “With so many new faces today, I thought it would be a good idea to go around the table and have everyone take a few moments to introduce themselves and what they do.”

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Would you build a new home without a blueprint?

Posted by Jeremy Hoders on October 20, 2010 in Branding Client Service Marketing Web >> 0 comments
Tags: accounting firm marketing accounting firm websites information architecture law firm marketing law firm websites Moire Marketing Partners professional services firms marketing sitemaps website design website development wireframes

Would you build a white picket fence around your beautiful new home without knowing the dimensions? Let me answer the question for you –  “most likely, no”. You would never cut corners building a home. Having a sound structure that is functional and keeps your family safe is essential, right?

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