Kobre & Kim LLP, a top go-to global litigation boutique for international litigation and arbitration, approached Moiré Marketing Partners for help with their brand, website redesign and the creation of a mobile website. Having established itself as a firm that is “Aggressive. Global. Conflict Free,” Kobre & Kim wanted the new website to highlight its global presence while still communicating its aggressive and conflict-free approach.
Moiré began by revisiting the firm’s brand and conducting a number of interviews with key stakeholders. The research and analysis compiled from the market, the firm’s competitors and the interviews served as the brand platform from which all brand expressions and creative would be developed. Moiré’s focus was to not make Kobre & Kim look and sound like a traditional law firm, but a global litigation boutique, different from anything else in the market. To accentuate Kobre & Kim as a unique firm in the global market, we incorporated rotating images of major cites on the homepage with each major city showing in the background throughout the site, which gives the firm a more international and contemporary look. Moiré continued this theme into the mobile website as well, which will be launching soon.
Moiré Marketing Partners is a branding and design communications agency headquartered in Washington DC, with offices in Virginia, California and Texas. Moiré's clients include law firms, accounting and CPA firms, financial and consulting firms, associations, educational organizations and technology firms.
Moiré Low Down
The banding and design agency that has been creating mobile websites it the longest in the legal marketing industry. Moiré.
Moiré is heading to Las Vegas, TX for the LMA's 2013 Annual Conference, April 8-10. This is the largest educational and networking event for legal marketing and business development professionals.
As a part of the 2013 Annual Conference, Moiré signed on as the official mobile sponsor, designing and developing the conference's mobile website for the 3rd year in a row. You can visit the conference website from your mobile phone to view sessions, speakers, follow the #LMA13 twitter hashtag and even provide feedback on a session you just attended.
You can also find Moiré in the exhibit hall at booth 317. Stop by our booth and say hello!
For more information, please visit the LMA Conference website.
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