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Moiré Marketing Partners worked with Niles, Barton & Wilmer, LLP, a full-service, mid-sized and well-established 173-year-old Baltimore law firm, to create and introduce a brand refresh, which also included the design and development of the firm’s new website.

Moiré Marketing Partners conducted a branding/realignment exercise (discovery phase), including partner interviews and a thorough, in-depth competitor analysis. The nexus of the interviews and competitor analysis created the firm’s brand realignment that speaks to “Firmly Grounded. Highly innovative”, which reflects the firm’s rich history, experience, credibility (trustworthy) and stability. The firm's new brand is prominently display on the website's homepage through the imagery and throughout the site via the messaging.

Moiré Marketing Partners is a strategic branding and marketing communications agency specializing in the success of professional services firms. Headquartered in Washington, DC, with an office in Long Beach, California, Moire's clients include law firms, accounting firms, financial and consulting firms, associations, architecture and engineering firms, educational organizations, real estate companies and technology-based firms.