Moiré Marketing Partners worked with Niles, Barton & Wilmer, LLP, a full-service, mid-sized and well-established 173-year-old Baltimore law firm, to create and introduce a brand refresh, which also included the design and development of the firm’s new website.
Moiré Marketing Partners conducted a branding/realignment exercise (discovery phase), including partner interviews and a thorough, in-depth competitor analysis. The nexus of the interviews and competitor analysis created the firm’s brand realignment that speaks to “Firmly Grounded. Highly innovative”, which reflects the firm’s rich history, experience, credibility (trustworthy) and stability. The firm's new brand is prominently display on the website's homepage through the imagery and throughout the site via the messaging.
Moiré Marketing Partners is a strategic branding and marketing communications agency specializing in the success of professional services firms. Headquartered in Washington, DC, with an office in Long Beach, California, Moire's clients include law firms, accounting firms, financial and consulting firms, associations, architecture and engineering firms, educational organizations, real estate companies and technology-based firms.
Moiré Low Down
The banding and design agency that has been creating mobile websites it the longest in the legal marketing industry. Moiré.
Moiré is heading to Las Vegas, TX for the LMA's 2013 Annual Conference, April 8-10. This is the largest educational and networking event for legal marketing and business development professionals.
As a part of the 2013 Annual Conference, Moiré signed on as the official mobile sponsor, designing and developing the conference's mobile website for the 3rd year in a row. You can visit the conference website from your mobile phone to view sessions, speakers, follow the #LMA13 twitter hashtag and even provide feedback on a session you just attended.
You can also find Moiré in the exhibit hall at booth 317. Stop by our booth and say hello!
For more information, please visit the LMA Conference website.
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