Moiré Marketing Partners worked with Sequel Technology & IP Law, PLLC, the premier law firm for Internet-related legal issues, to create its brand campaign that included the development of a tagline and the launch of the firm’s new website and companion mobile site.
Sequel is a forward-thinking law firm that is focused on looking beyond how law firms have operated in the past. It solves its clients’ Internet, technology and IP legal issues with an understanding of how they happened—as well as their impact on business—that go beyond its knowledge of the law. The firm has a strong reputation for “writing the book” on Internet law, with precedent-setting cases that have helped shape the laws governing the Internet.
The new brand centers on the concept of “Think Beyond,” which is seen throughout the site in the brand messaging and copy. The homepage interweaves the tagline with the approach Sequel takes with its clients and the important work they conduct in the following ways:
- Think Beyond how lawyers work.
- Think Beyond how Internet law is practiced.
- Think Beyond how law firms operate.
- Think Beyond how law firms bill.
The “Think Beyond” tagline also conveys that Sequel is not just looking out for its clients’ interests in the present, but for the future as well.
Moiré Marketing Partners is a branding and design communications agency headquartered in Washington DC, with offices in Virginia, California and Texas. Moiré's clients include law firms, accounting and CPA firms, financial and consulting firms, associations, architecture and engineering firms, educational organizations and technology firms.
Moiré Low Down
The banding and design agency that has been creating mobile websites it the longest in the legal marketing industry. Moiré.
Moiré is heading to Las Vegas, TX for the LMA's 2013 Annual Conference, April 8-10. This is the largest educational and networking event for legal marketing and business development professionals.
As a part of the 2013 Annual Conference, Moiré signed on as the official mobile sponsor, designing and developing the conference's mobile website for the 3rd year in a row. You can visit the conference website from your mobile phone to view sessions, speakers, follow the #LMA13 twitter hashtag and even provide feedback on a session you just attended.
You can also find Moiré in the exhibit hall at booth 317. Stop by our booth and say hello!
For more information, please visit the LMA Conference website.
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